Anastasia Soare
Beverly Hills, California
United States
9
cosmetics, Self Made
$1,200,000,000
2057
#21 America's Self-Made Women 2019
#2057 Billionaires 2019
Make-up mogul Anastasia Soare has made a fortune shaping and filling the eyebrows of the rich and famous.Born in Romania, she immigrated to Los Angeles in 1989 and got a job in a beauty salon. Three years later, she struck out on her own, and in 2000, she launched a line of eyebrow products under the name Anastasia Beverly Hills.In 2018, the company received an investment from private equity firm TPG that valued it at $3 billion.The company now sells more than 480 products in over 3,000 stores; revenues are estimated at more than $375 million.
Soare is a favorite of the celebrity set. Her first clients included Cindy Crawford and Naomi Campbell, and she now does the brows of the Kardashians. When she came to America, Soare spoke little English and couldn't get approval for a credit card.
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