Axel Oberwelland

Axel Oberwelland proprietor of the German candy company August Storck KG, whose brands include Werther's Original, Riesen and Toffifee.Oberwelland's great-grandfather August Storck founded the business in the Westphalia town of Werther in 1903. At the time, sweets were typically sold unpackaged and without branding. He packaged his individually and gave them snappy names.Today, Storck employs over 5,000 people and sells products in more than 100 countries.Oberwelland became the fourth generation of his family to lead the company, after his father, Klaus, retired on Storck's 100th anniversary in 2003.