Chatchai Kaewbootta
Bangkok, Thailand
Thailand
auto loans, Self Made
$1,200,000,000
2057
#32 Thailand's 50 Richest 2019
#2057 Billionaires 2019
Along with family, Chatchai Kaewbootta owns 49% of finance firm Srisawad, one of Thailand's largest providers of loans against motorcycles and cars.Srisawad has more than 2,800 branches and a fast-expanding business of providing nano-finance loans of under $2,800. Son of a tractor distributor, he joined the family trade then went on to become a dealer for Honda motorcycles.Chatchai started the business in 1984, sold to AIG in 2007, but got back into into the same business with a new name in 2009.
Srisawad's service slogan is "Mee Baan Mee Rod Ngern Sod Than Jai," which translates to "Your car and/or your home can bring you instant cash."Chatchai named the company after his mother.
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