Chung Mong-koo

Chung Mong-koo is the chairman of Hyundai Motor, South Korea's largest automaker. His second biggest holding is in the publicly-listed auto parts company, Hyundai Mobis. He is the second son of the late Chung Ju-yung who came from a peasant family and later founded the Hyundai Group, once Korea's biggest conglomerate. Chung's only son and heir-apparent Eui-sun is vice president of Hyundai Motor; his brother Mong-Joon is also a billionaire. In recent years Hyundai Motor along with subsidiary Kia has increasingly lost market share at home and abroad from stiff competition and the lack of SUVs.