Dietrich Mateschitz
Fuschl am See, Austria
Master of Business Administration, University of Vienna
Austria
Red Bull, Self Made
$19,200,000,000
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#53 Billionaires 2019
Red Bull billionaire Dietrich Mateschitz cofounded the ubiquitous energy drink in 1987 with Thai businessman Chaleo Yoovidhya (d. 2012).Before Red Bull, Mateschitz was a marketing executive for German consumer products company Blendax, known for its eponymous shampoos.He decided to go into the energy drink market after tasting Krating Daeng, another drink concocted by Yoovidhya.The two partnered to create Red Bull and aggressively invested in marketing to make the brand synonymous with extreme feats.More than 6.3 billion cans of Red Bull were sold worldwide in 2017, enough to provide caffeine to more than 80% of the planet.
Red Bull sponsored Austrian skydiver Felix Baumgartner's 120,000-foot skydive from the edge of space in October 2012.Baumgartner reportedly became the first skydiver to break the sound barrier, with a maximum velocity of 833.9 mph.
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