Frederic Luddy

Fred Luddy, a serial entrepreneur, cofounded enterprise software company ServiceNow in 2013, a few weeks before he turned 50. At the time, Luddy had just lost a nearly $35 million fortune when his previous employer, Peregrine Systems, filed for bankruptcy.Advised by Sequoia Capital, Luddy turned down a $2.5 billion acquisition offer for ServiceNow in 2011 and took it public the next year.Luddy stepped down as CEO in 2011 to serve as chief product officer, a role he held until 2017. In June 2018, he became chairman of the board.ServiceNow had $2.4 billion in 2018 revenues and more than 5,400 customers; as of late February 2019, it sported a $42 billion market capitalization.