Giuliana Benetton

Giuliana Benetton and her three brothers, Luciano, Gilberto and Carlo, founded the clothing retailer Benetton Group in 1965. After the death of their father, her brother Luciano - then 14 - started working at a clothing store in Treviso, Italy. A bright yellow sweater knitted by Giuliana caught the attention of Luciano's colleagues and led the siblings to found the Benetton Group.They expanded internationally but hit turbulence at the turn of the century. Benetton has not been profitable in recent years. Through holding company Edizione, the family has invested in retail, publishing, banking and their most valuable asset: highway concessions.