Name
Hilton Schlosberg
Hilton Schlosberg
Irvine, California
United Kingdom
energy drinks, Self Made
$2,100,000,000
1227
#1227 Billionaires 2019
Hilton Schlosberg and fellow billionaire Rodney Sacks run Monster Beverage, known for its energy drink that rivals Red Bull and Rockstar Energy.The duo started off in 1990 by buying soda maker Hansen's Natural. Twelve years later, they introduced Monster Energy.In August 2014, Coca-Cola bought a 16.7% stake in Monster, becoming its biggest shareholder, and agreeing to partner on its energy drink business.In 2018, Coca-Cola decided to develop two energy drinks, a move that has reportedly caused the companies to go into arbitration.Schlosberg is Monster's vice-chairman, chief financial officer and chief operating officer; Sacks is the chairman and CEO.
In 2002, Schlosberg and his business partner Rodney Sacks introduced Monster Energy in cans twice the size of its competitor Red Bull's signature 8.4 ounce cans.
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