John Morris
Springfield, Missouri
Bachelor of Arts/Science, Drury University
United States
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sporting goods retail, Self Made
$6,800,000,000
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#303 Billionaires 2019
#109 Forbes 400 2018
John Morris is founder and CEO of outdoor gear retailer Bass Pro Shops.Morris started the company in 1972 by selling fish tackle from the back of his father's liquor store in Springfield, Missouri.In 2017, he bought rival Cabela's for $5 billion, nearly doubling the size of Bass Pro Shops.His Bass Pro Group also owns the world's largest boat manufacturer by volume, White River Marine Group, which makes fishing and recreational boats.A noted conservationist, Morris spent $300 million to build a 350,000 square-foot museum and aquarium in Missouri that opened in 2017.
At 22 years old, Morris competed in the first national B.A.S.S. fishing tournament and came in 21st place.His Big Cedar Lodge, a mountain resort in the Ozarks, hosts more than one million guests a year.
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