John Paul DeJoria
Austin, Texas
Diploma, High School
United States
10
hair products, tequila, Self Made
$2,600,000,000
916
2
#916 Billionaires 2019
#316 Forbes 400 2018
John Paul DeJoria is the founder of tequila maker Patrón Spirits Co. and cofounder of hair care company John Paul Mitchell Systems.He slept in his car and sold shampoo door-to-door before he teamed up with Paul Mitchell in 1980 and turned $700 into John Paul Mitchell Systems.In 1989 DeJoria and partner Martin Crowley acquired a stake in boutique tequila maker Patrón and have grown it to sales of more than $800 million.DeJoria also has interests in a range of industries, including life sciences and telecom.
Dejoria supports a number of charities, including anti-poaching group Sea Shepherd Conservation Society who has named a vessel after their patron.His daughter, Alexis DeJoria, recently retired from competition in the National Hot Rod Association.
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