Kylie Jenner
Hidden Hills, California
United States
Kylie Cosmetics
7
cosmetics
$1,000,000,000
2057
#2 Celebrity 100 2019
#23 America's Self-Made Women 2019
At 21, celebrity-turned-makeup mogul Kylie Jenner is the youngest self-made billionaire ever.Jenner, who started out peddling $29 lip kits in 2015, sold an estimated $360 million worth of Kylie Cosmetics in 2018.In November 2018, Jenner launched a distribution deal with beauty retailer Ulta and sold an estimated $55 million of product in just 6 weeks.In May 2019 she announced the launch of her vegan Kylie Skin line. She recently filed a trademark for a possible baby line. Thanks to its super low overhead and massive sales, the company is worth at least $900 million. Jenner owns a 100% stake.Jenner used $250,000 of her earnings from modeling gigs to pay an outside company to produce her first 15,000 lip kits.
Jenner has 177 million social media followers.At age 17, two years before starting the business, Jenner trademarked the phrase "Kylie Lip Kits ... For the perfect pout."Her family's reality TV show, Keeping up with the Kardashians, premiered when she was just 10 years old.Her sister is model Kendall Jenner and her half-sister is Kim Kardashian West.
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