Name
Lars Larsen
Lars Larsen
Silkeborg, Denmark
Denmark
retail, Self Made
$4,800,000,000
424
#424 Billionaires 2019
Lars Larsen is founder and chairman of JYSK, a bedding and home furnishings chain with more than 2,600 stores across 50 countries.Larsen grew up on a potato farm and apprenticed in a bedding store before opening his first store in Denmark in 1979.Capitalizing on the popularity of Scandinavian design, JYSK has been working to emphasize its Danish roots in store displays.His Lars Larsen Group also owns several other furniture companies, hotels and a sushi chain.
In 2004 Larsen sent 2.4 million copies of his autobiography to every household in Denmark, becoming the country's most widely-read author.Nicknamed "Duvet Larsen," he regularly appears in TV commercials for JYSK.
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