Lee Boo-jin
Seoul, South Korea
Bachelor of Arts/Science, Yonsei University
South Korea
Hotel Shilla
computer services, tourism
$1,500,000,000
1281
#21 Korea's 50 Richest 2019
#1281 Billionaires 2019
Lee Boo-jin is the president and chief executive of Hotel Shilla, one of Seoul's top lodging and conference centers. Hotel Shilla is also the country's biggest duty-free operator after Lotte. Lee Boo-jin has also served as an advisor for the trading department of Samsung C&T, her family's de-facto holding company.Daughter of ailing Samsung Group patriarch Lee Kun-hee, she is projected to split her father's empire with her brother Jay Y. and sister Seo-hyun. With her brother embroiled in a bribery scandal, there has been speculation about Boo-jin as a possible successor to the family empire.
She is the eldest daughter of Samsung Chairman Lee Kun-hee and has been nicknamed "little Kun-Hee" by the local press for her business acumen. She is also sister to Jay Y. Lee, who had been running Samsung Group before being jailed for bribery and embezzlement charges. She is duking it out with her cousin, Shinsegae Dept Store President Chung Yoo-kyung, to see who gets to operate a duty-free store at Incheon International Airport.
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