Prayudh Mahagitsiri
Bangkok, Thailand
Thailand
coffee, shipping
$1,900,000,000
1425
#21 Thailand's 50 Richest 2019
#1425 Billionaires 2019
Thailand's coffee king Prayudh Mahagitsiri's Quality Coffee Products is a long-standing joint venture with Nestlé. With a 60% market share, Quality Coffee has been cashing in on the country's rising coffee culture.Prayudh also has interests in steel, copper, shipping, offshore drilling and property development. His son Chalermchai, a Boston University grad, is CEO of holding outfit PM Group.
His daughter Ausanee has the franchise for Krispy Kreme and Pizza Hut in Thailand.Prayudh's grandfather emigrated from southern China to Thailand, where he began trading foodstuffs and later imported Japanese-made tuk-tuks.
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