Ricardo Salinas Pliego

Ricardo Salinas Pliego runs the number two Mexican TV broadcaster, TV Azteca, and retailer Grupo Elektra.His Grupo Elektra targets lower middle class consumers who borrow money from his banking arm, Banco Azteca, to buy items at Eleltra stores.Elektra, which is publicly traded, was founded in the 1950s by Ricardo's grandfather, Hugo Salinas Rocha.In 2015 he named his son, Benjamin Salinas Sada, 32, the CEO of TV Azteca.