Robert Rich, Jr.

Frozen food mogul Robert Rich, Jr. leads Rich Products, founded by his father, Robert Rich Sr. (d. 2006) in 1945.The company made its mark with the first non-dairy whipped cream and expanded into non-dairy frozen foods.Products include cakes, icings, pizza dough, meatballs and more.Rich Jr. became the firm's president in 1978 and took over as chairman in 2006. The company has $3.6 billion in annual sales.He owns an estimated 75% of the private company, which is based in Buffalo, New York.