Bancography, Inc.

Bancography, Inc. provides consulting services, software tools, and marketing research to financial institutions to support their branch, product, and brand positioning strategies. Its branch strategy solutions include Bancography Plan, a market analysis and branch planning software tool to examine proposed branch location, monitor the competition, and evaluate current branch performance; branch site analysis and identification services, such as demographic review, competitive profile, maps of the submarkets, market demand estimates, plots of existing customer households, pro forma balance sheet and income projections, and prioritized recommendations for branching; branch network optimization by identifying expansion opportunities, overlaps and consolidation opportunities, and branches underperforming; branch staffing review; and branch/ATM profitability. The companys solutions for products comprise Profitability Monitor, a reporting tool that measures product and household profitability, and produces graphs and reports; Sales Performance Program that includes a definition of the key drivers of branch sales performance, as well as a reporting tool or scorecard to measure performance across those drivers; product line review; and cross-sell programs. Its research services include service, satisfaction, and loyalty programs; market/image awareness and competitor research; attrition; onboarding; brand evaluator research programs to gauge the institution's brand strength and penetration in a market; and secondary research services. The companys brand services comprise Bancography Brand Map that delivers a streamlined process for positioning the brand; Bancography Brand Value Index to calculate the value of an institution's brand and rank that institution among its peers; market snapshot to analyze brand value index; and brand tune-up services. Bancography, Inc. was founded in 2001 and is based in Birmingham, Alabama.