Huthwaite Inc.

Huthwaite Inc. operates as a sales performance improvement organization that assesses organization's needs and develops customized sales performance improvement and coaching programs. Its solutions include Buyer Focused Marketing, a course that helps participants to understand the buying process of clients and the sales team to create messaging that creates value for parties concerned; and SPIN 2.0, a methodology to develop selling skills; and Coaching 2.0, a workshop providing managers with the knowledge and coaching skills to recognize and encourage specific behaviors that correlate with success, to reinforce desired selling standards, and to know when to coach and when to sell. The company also provides Buyer Aligned Negotiations, a program that prepares participants to negotiate deals; Buyer Focused Prospecting, a one-day workshop that teaches methods for selecting the right targets, and planning and executing prospecting calls; Buyer Focused Opportunity Strategy, a two-day program that teaches participants to get to the decision-maker, deal with competition, understand buyer psychology, and identify new business within existing customer accounts; and Buyer Focused Account Strategy that provides participants with the skills and knowledge to strategically align to their customers imperative initiatives, which allows them to develop account action plans. It serves sales and marketing professionals in financial services, office equipment, medical supplies, telecommunications, insurance, pharmaceuticals, software, and packaged goods markets worldwide. Huthwaite Inc. was founded in 1974 and is based in Arlington, Virginia with additional offices in Mexico City, Mexico; Sao Paulo, Brazil; Wentworth, United Kingdom; Sydney and Melbourne, Australia; Hong Kong; Singapore; and Bangkok, Thailand. Huthwaite Inc. operates as a subsidiary of Miller Heiman, Inc.